Zebco
Re-establish Zebco Brands as a modern, leading brand in the fishing industry.
Role
Art Director
UX / UI
Retouching / Layout
Zebco needed a way to make a splash with their digital presence to stay relevant in the market. The biggest fish to fry? A complete redesign of their brand website to align with their new and modernized brand look and feel.
Fishing isn’t limited to just novices, but an adventure enjoyed by everyone.
With the decline in popularity of outdoor activities in this digital age, Zebco needed to adjust their approach to selling fishing that showed it isn’t just limited to fishing novices, but that it can be an adventure enjoyed by everyone. To signify this, Zebco used their website not only a e-commerce tool, but as a educational resource library as well, providing instruction and guidance through illustrated infographics, articles, videos and more.
Role
Art Direction
Illustration
Animation
Retouching
