Bailey Nursery

Experiencing the beauty of life in full bloom.

Role

Art Director

Art directed photo shoot of Bailey Nursery hydrangea for advertising campaign - gardening audience.

Art directed photo shoot of Bailey Nursery hydrangea for advertising campaign - breakfast lovers.

Art directed photo shoot of Bailey Nursery hydrangea for advertising campaign - fashion audience with hat.

Art directed photo shoot of Bailey Nursery hydrangea for advertising campaign - flower bowl decor.

Art directed photo shoot of Bailey Nursery hydrangea for advertising campaign - gift bag.

Art directed photo shoot of Bailey Nursery hydrangea for advertising campaign - chocolate lovers.

Art directed photo shoot of Bailey Nursery hydrangea for advertising campaign - mask costume.

Art directed photo shoot of Bailey Nursery hydrangea for advertising campaign - wedding audience.

Experiencing life in full bloom.

This campaign used paid advertising on Pandora, social channels, influencer websites and more, to focus on driving traffic to the Endless Summer Pandora radio station which was pre-populated with playlists that gardeners could listen to as they worked in the garden.

Role

Senior Designer

Retouching

Pandora playlist and advertising paid media campaign for Endless Summery Bailey Nursery hydrangeas.

Endless Summery retouched hydrangea headphones creative banner ad for paid media advertising campaign.

Endless Summery retouched hydrangea headphones creative for Pandora paid media advertising campaign.

Endless Summery retouched hydrangea headphones creative banner ad for paid social media advertising campaign.

Retouched and edited hydrangea headphones for Pandora paid media campaign.

The world’s best-selling garden hydrangea.

Bailey Nursery shared their celebrated success by hosting events across the nation, teaching hydrangea lovers not only about how to care for the Endless Summer hydrangeas, but also build a network of others that could share their gardening hacks. To build hype, they featured the events on social, through paid media buys, downloadable and sharable content, and more.